Internet marketers confront a laundry list of obstacles while doing business every day and one of those obstacles are buyers who do not pay for their purchases. While many ecommerce sites do not allow purchases to be made without paying for them immediately, some sites like eBay, Bonanzle, Onlineauction and others do.

eBay has long had a feature in place for fixed price listings (Buy It Now or BIN) that allow sellers to require immediate payment as an option. However, auction type sellers do not currently have this option. I say currently because there is speculation that in the near future eBay will require immediate payment for all transactions on the site thus eliminating the non paying buyer problem. This will mean that buyers will have to provide their billing information in the form of PayPal or credit card information to be used when they make a purchase. This will be a much welcomed feature to some sellers.

I have seen what seems to be an increase in the number of reports of buyers not completing their transactions. Personally I have just this past week been a victim of a non paying buyer. The biggest issue here is the time involved in processing a refund request for the eBay FVF fees associated with the transaction.

Bonanzle.com does not require immediate payment for transactions however according to my source, the process for requesting a refund for the transaction is much simpler than on eBay.

Onlineauction.com also does not require immediate payment however since there are no listing or final value fees, the only loss to the seller is their time.

While I have had just a handful of problems with non paying buyers, it seems that this issue may be on the increase on some marketplaces. Until marketing venues implement immediate payment requirements for all transactions, it still will be an issue we as ecommerce marketers need to deal with.

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