Are You Satisfied With A Website That Ranks Itself 4 Out Of 10?
As I was reviewing Google Alerts for news this morning I ran across a post by Scot Wingo CEO of Channeladvisor and author of the ebaystrategiesregarding comments made by John Donahoe CEO of eBay during an interview at the D8 (Wall Street Journal’s All Things Digital) conference.
During an interview with Walt Mossberg, Donahoe rated eBay’s webiste at a 4 out of 10. He also stated he felt this was up from a 2 out 10 rating 18 months ago. While this shows improvement, it makes me wonder why eBay seems to be placing blame of declining sales on “bad sellers” rather than it’s own website and it’s flaws. Don’t get me wrong, I admit there are some bad sellers on the eBay platform, just as there are some bad apples in a barrel. eBay needs to work on making the site safe for buyers and has made some good advances in that area.
I do however have an issue with those sellers using the eBay platform (I do not sell on eBay any longer) continuing to pay the high fees associated with a site that it’s own CEO rates at 40% of what it should be! If an eBay seller receives a a 40% rating they are GONE!
Now I totally understand that all business is a constant work in progress, but a 4 out of 10 for a company like eBay and all of it’s resources is simply not acceptable from a customer standpoint. I don’t care whether you are a buyer or a seller, if the CEO rates his own site like this, how do the actual users feel?
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June 3rd, 2010 at 12:55 pm
4 out of 10??? why would anybody trust a site that admits that thay are just a 4 out of 10 i dont think i would why would any ceo even come out to the public and say something like that in the first place crazy!!