CEO Jeff Schlicht

…announced in an email early this morning to members that Auctiva is now offering a flat rate pricing structure. In the email Schlicht made the following opening statement:

I am very sorry and humbly apologize for any frustration and anxiety we caused you to experience about the future of your business over the past week and a half. I know that these recent events have greatly upset our community and I take full responsibility for that. I am asking you to give me a chance to make it right.

While the competition in the 3rd party eBay provider sector has heated up over the past several weeks, the players such as Vendio, Infopia, InkFrog and of course Auctiva have all been quick to release their product upgrades. The marketplace has exploded with providers offering cross venue listing ability, ecommerce stores and of course pricing wars.

Schlicht also explained the rationale behind this change:

If you are asking yourself, “Why didn’t they just use this pricing in the beginning?” the answer is that I thought our customers would like to have the choice of picking a tailored plan based on usage. Clearly, I was wrong.

All too often, large companies fail to listen to their customers. Auctiva’s brightest future includes the users who brought us this far. I am making this change now so you can get back to doing business. I sincerely hope that this pricing change allows you continue using the tools you have come to depend on.

Not The End Of The Price War

I feel that this is just another volley in the pricing war in this battle and look for other providers to make changes soon.

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