Meet Addoway.com

One of the most interesting startups I met at the eCommerce Summit 2010 sponsored by PESA/ECMTA is Addoway. A completely free site that incorporates a marketing platform with social media marketing. I sat down with Fredrick Nijmn Co-Founder of Addoway during one of my interviews to discuss the explosion of social networking in ecommerce.

Listen to the Addoway Interview

The concept is to link your followers, people that trust you, to the items you have for sale using Addoway’s platform. Here is what the About Us page says about the site:

Here at Addoway, we believe we are at the forefront of the next big trend in online shopping – referred to by many as “Social Commerce”. To put it simply, Social Commerce is the intersection of Social Media and eCommerce, where buyers connect with sellers they know and trust – rather than shopping from strangers with nothing more than a user ID or feedback score to back up their reputation.

With the explosion of Facebook, Twitter and social media in general, millions of people have now become comfortable with the idea of sharing their identity and details about who they are online. Successfully managing an online persona is becoming a critical way to build trust with those who interact with you. Yet while the social media revolution has continued to spur on the concept of openness and transparency online, the world of eCommerce has not fully embraced this growing trend.

Addoway aims to fill this gap. Our patent-pending process helps you discover new, trustworthy people to buy, sell, bargain and trade with – bringing you a deeper look at the person you are dealing with.

With the ability to import eBay listings to your free Addoway store, and then promote those items through social commerce, Addoway seems to be a front runner in the latest effort to combine social media and ecommerce.

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