eBay has been seeing declining revenues and stock prices recently. With the turbulent economic climate in the US does it make sense for eBay to start looking at ways to streamline their business model?

According to a blog post on Ajax Blog this morning eBay has hired Deutsche Bank to find a suitable buyer for StumbleUpon. eBay acquired social networking type site in may of 2007 for $75 million.

StumbleUpon is a website and content discovery service enabled via a browser toolbar. StumbleUpon uses positive and negative user ratings to form collaborative opinions on website quality. When users stumble, they will only see pages which friends and like-minded stumblers have recommended.

Recently some analysts have indicated that eBay should look at divesting themselves of some of their outside business ventures such as Skype which eBay admitted they paid too much for. Certainly in the large picture selling off StumbleUpon would not bring in huge money since eBay only paid $75 million for it in 2007 and the site has stagnated since that time, but in these economic times a buck is a buck.

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