Wal-Mart and Sears allowing third party sellers on their sites. Who would have ever thought??? What do these industry giants know that ecommerce sites attempting to gain traction in the marketplace have yet to see?

I believe the answer is very simple. There will never be another meteoric single marketplace like eBay or Amazon, however I feel that there is an opportunity for several ecomerce sites to band together and create a mega site that could incorporate the best each site has to offer to bring buyers storming to this site. What Wal-Mart and Sears have discovered is that they don’t have to carry everything their customers make be looking for, but rather let other third party sellers provide these things while still shopping the Wal-Mart or Sears sites.

Sites such as Etsy.com, Bonanzle.com, Dealitlive.com, and Onlineauction.com each have something special and unique to offer buyers. Each brings their own set of buyers and sellers to the table. What if, sites like this worked together to create the aforementioned megasite as a joint venture? Could they work together utilizing their infastructures to build a site that could cater to a wide variety of users? I think so, if they are willing to put aside their differences and work together to create something that has never been done before.

Such a site could offer the creativity of Etsy, the community of fixed price sellers of Bonanzle, the thrill of live auctions on DealItLive and the online auction experience of Onlineauction. 

While I realize this may be a pipe dream, because heaven forbid several entities work together for the benefit of all rather than individual success, which by the way will never happen to the extent that it did with eBay or Amazon, it is my pipe and I will continue to light it every once in a while!

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