You have made the management decision to come into the 21st century and have your own website. Again, I ask the question,,,,WHY?
Before you run off and start to build a website or have one built, you must know why you want it. What is it that you want your website to do? Do you want an ecommerce site? Why? Is the website to generate income? What are you going to sell? How are you going to sell? Auction or fixed price? Is this product new or used? Are you going to maintain this site by yourself? Do you have the time this requires? Are you going to hire someone to manage it for you? Do you have the funding to hire a webmaster?
Should you use a shopping venue platform such as Amazon, Bonanzle, Yahoo or eBay instead of your own site? This may be a better choice for the startup ecommerce marketer. These sites attract the traffic needed for exposure of your items. They have payment systems integrated to make shopping easier for your customers. Webstore design and templates are often integrated to make it easier for the novice to build a webstore.
Is your intention to provide information only on the site? Then you may be able to do it yourself much easier than a checkout enabled website. Blog sites are often much simpler but do require daily attention to feed the search engine spiders.
Knowing what it is you want the website for is the first step in creating your online presence. Remember that once you establish an online presence it will live somewhere forever! Make sure it is a happy life!
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